Welcome to Yoted

I am

You may know me as PetrolTed.
My wife calls me Dave.

About Me

I'm a full stack coder. I love coding.

My love of coding has taken me on a fabulous journey. I started coding at the age of twelve and this led to a career working for software houses, consultancies and financial institutions before embarking on my own ventures.

From nerd to dot com business owner - with stints blagging as a motoring journalist and advertising salesman - I've always kept abreast of technology.

… Edmonston has since become something of an enigma, refusing interviews about his past involvement with PistonHeads and instead communicating on forums as PetrolTed …
Financial Times, November 2015
… softly spoken, determined, noticeably brighter than most …
Pro Valeter & Detailer Magazine, January 2016
In a world often more known for spectacular failures David has bucked that trend and built a strong well founded company and a global brand.
Dan Sutherland, CEO Carrenza Ltd
Dave is a great guy who has developed a brilliant community spirit amongst the Pistonheads users.
Michael Welch OBE

I work alone. It's better for everyone. I'm focused, I deliver.

  • Systems Design
  • Web Design
  • Database Development
  • Front End Coding
  • API implementation
  • Continuous Development
  • Back end systems
  • Infrastructure Design
  • Systems Monitoring

Specifically: PHP, Javascript, CSS, Mysql, MongoDB, XML, XSLT, REST APIs, Amazon Web Services, Linux, Unit Testing, Continuous Development, Twitter, Facebook and YouTube integrations.


Launched in 1998, PistonHeads grew from humble beginnings to become one of the world's busiest automotive websites read by millions of people every month.

I managed the journey from shared web space to complex multi-server monster. After eight years intensive graft, I sold it to Haymarket Media Group at the beginning of 2007.


My very own search engine. MotorMutt scours the websites of specialist cars dealers for interesting cars. Atop that is an knowledge base that enhances the data.

MotorMutt provides data to mainstream publishers for their classic car listings.


Blatters.com was another voyage into cars and code, exploring a number of ideas that were buzzing around my head.

It's run its course now, but several elements of it will be making an appearance in a new project soon.


A new project, currently being prototyped. A touch of maps, a hint of motoring...


I originally built Spiggler an an experiment - plotting tweets on a map.

It's been through several iterations since and a new one is due soon.


I've recently worked with E2Exchange and in 2017 I was included in the Smith & Williamson Power 100 recognising the assistance I give to early stage startups. Get in touch if you'd like some input.



Ground up.
You pay me, I build it.


Project that needs fixing up?
Talk to me.


Black box system needed?
I love an API.


I've built lots of solutions that interface with Facebook, Twitter, Youtube, Google Maps etc.


Don't believe the FT.
I like being interviewed about motoring/tech.


Starting your own web adventures?
I'm happy to chat.