Welcome to Yoted

I am

You may know me as PetrolTed.
My wife calls me Dave.

About Me

I'm a coder. I love coding. I've coded since the age of 12. I can't stop. I also love cars. I am about cars and code.

My love of coding has taken me on a fabulous journey. I started coding in my teens and this led to a career working for software houses, consultancies and financial institutions before embarking on my own ventures.

From nerd to dot com business owner, with stints blagging as a motoring journalist and advertising salesman whilst all the while keeping abreast of rapidly changing technology. Journeys are as exciting as destinations.

… has since become something of an enigma, refusing interviews about his past involvement with PistonHeads and instead communicating on forums as PetrolTed …
Financial Times, November 2015
… softly spoken, determined, noticeably brighter than most, and above all: an indelible passion for cars …
Pro Valeter & Detailer Magazine, January 2016
In a world often more known for spectacular failures David has bucked that trend and built a strong well founded company and a global brand.
Dan Sutherland, CEO Carrenza Ltd
Dave is a great guy who has developed a brilliant community spirit amongst the Pistonheads users.
Michael Welch OBE

I work alone. It's better for everyone.

  • Systems Design
  • Web Design
  • Database Development
  • Front End Coding
  • API implementation
  • Continuous Development
  • Back end systems
  • Infrastructure Design
  • Systems Monitoring


Launched in 1998, PistonHeads grew from humble beginnings to become one of the world's busiest automotive websites read by millions of people every month.

After 8 years intensive graft, I sold it to Haymarket Media Group at the beginning of 2007.


My very own search engine. MotorMutt scours the websites of specialist cars dealers for interesting cars. Atop that is an innovative free text and tag based search system.

MotorMutt provides data to Dennis Publishing's ClassicAndPerformanceCar.com too.


Blatters.com is another voyage into cars and code, exploring a number of ideas that have been buzzing around my head for years.

It's a niche social network for petrolheads providing them with the types of tools you'd expect from Facebook.

Come and take a look - it's evolving day by day.



I build systems.
Usually for myself, but try me.


Not a major pastime, but I have evaluated web businesses for potential purchasers.


Don't believe the FT.
I like being interviewed about motoring/tech.

Free Advice

Starting your own web adventures?
I'm happy to advise.

Track Days

You'll often find me at Silverstone in my GT3.
Say hello and come for a ride.


Did I mention Blatters?
Come over and join in today.


This year I'll be speaking at an event hosted by the entrepreneurs group E2Exchange.

A Private Dinner with David Edmonston”  will be held in London on September 6th 2016. More details in due course.